In a bizarre bit of “viral promotion,” Baskin-Robbins has introduced a Facebook game featuring Jersey Shore “star” Pauly D. Likening their new soft-serve blends to Pauly D’s hot DJ mixes, you can drop in pre-selected beats and make a “remix.”
It’s nothing special, as far as online advertising goes, but we have to wonder when watching Pauly’s intensely stoic performances in the Flash game, is that the best Baskin-Robbins could get from Pauly? He’s clearly working off cue cards, and his expression is as motionless as his Aquanetted hair helmet. Evidently, acting like a douchey DJ in real life is easy, but faking it proves difficult for Mr. D.
I highly recommend playing with the game to watch Pauly’s various scripted responses. Additionally, if you post a “mix” to your wall, you get a coupon for a free music download with the purchase of a “31 Below.” One can only hope it’s for a terrible trance/house track that the Jersey Shore-ites dance to.


