According to Pitchfork Media, the viral video author “iamamiwhoami” has posted another installment in the mysterious series:
We reported on this video series a few weeks ago (proof here). The speculation continues as to who is behind the videos — Bjork, the Knife, Lady Gaga, Lykke Li — with no hint offered other than sonic similarities and aesthetic similarities. We, for one, think that this latest entry smacks of one Mr. Flying Lotus, whose “Camel” sounds a whole lot like the music soundtracking video #4.
It appears that if you really want to get your music video seen, it’s best to not tell anyone who made it.
Enter the iamamiwhoami viral video series, featuring surreal imagery and dark, atmospheric electronic beats. So far, three videos have been released, each without any credit to the artist behind the music or the visuals. There have been a number of guesses (Nine Inch Nails/Trent Reznor, The Knife, Lady Gaga, Klaxons, Christina Aguilera[?]), but with no proof one way or another.
All we know is, they’re pretty awesome, and we’re excited to see where this viral series goes!
Guesses in the Trent Reznor camp have some weight to their claims, considering Reznor’s use of viral marketing for his Year Zero album, but everything at this point remains a guess. The Knife seem likely, considering they’ve emerged from hibernation with their avant-garde opera about Charles Darwin, “Tomorrow In A Year”, and of course, Lady Gaga has been heading towards the deeply strange over the course of the last year, so she’s in the running as well.
Our personal hope is that Taylor Swift has a dark, twisted side that we’ll see at the end of this viral campaign. Fingers crossed.
