Archives for posts with tag: indie rock

yours tru.ly and noise pop

February 25, 10 //
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For those who aren’t aware, this week is the Noise Pop Festival here in the Bay Area.

Somewhat like SXSW and CMJ, Noise Pop is a festival that takes place all over San Francisco (and Oakland, this year) featuring the best in new bands, and a few big names. This year’s festival features Yoko Ono, Deerhoof, Magnetic Fields, !!!, the Dodos and John Vanderslice, among others, paired with a slew of up-and-coming Bay Area bands.

What does this have to do with a company like ours? Firstly, as huge Bay music fans, we’re always happy to see Noise Pop bring some of indie music’s best-and-brightest to SF clubs with our favorite locals.

Additionally, awesome local videographers Yours Truly are filming the whole thing, and from what we’ve seen so far, they’re going to put together some fabulous footage of this year’s festival. Based here in the city, the video blog has already shot some amazing artists, like NY’s Holly Miranda, shown below.

Holly Miranda “Waves” in my Room from Yours Truly on Vimeo.

Check their blog — you’ll find tracks from the Morning Benders, Wavves and Best Coast — and if you see ambitious young men with cameras at this year’s Noise Pop, buy them a drink, won’t you?

Extremely precocious viral video

January 22, 10 //
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If viral marketing is all about brand partnerships, then this pairing is quite the odd one: indie musician Lavender Diamond and advertising agency Wieden + Kennedy. WKE commissioned Ms. Diamond (also known as Becky Stark), to make a series of short webisodes for a series titled “Califunya!” And it is perhaps the most intensely adorable thing ever made, barring Cute Things Falling Asleep.

Unsurprisingly, due to W+K’s office in Portland, and Ms. Stark’s past collaborations in the indieverse, the show features the likes of the Decemberists, Mia Doi Todd and TV on the Radio’s Tunde Abedimpe. So far, there have been three episodes, each with a differing brand of “holy shit that is too precocious for words.” We prefer the sing-song episode “Bluebird,” if only for the two-part song at its center, sounding like a Vashti Bunyan throwoff dressed in apple pie optimism.

It’s interesting seeing a large advertising firm hosting such an funny, interesting art project, and for no discernible reason other than they thought it would be really cool. Is it going to be part of a larger viral campaign? Is this a test shoot for a new kid’s show? Did they just want to meet Colin Meloy? We’re not really sure.

Alls we know is, once we can afford to do this, we’re giving the Wu-Tang Clan a show on our site.