We’ve spoken of our love of local commercials before: as always, they are the home of the bizarre and the charming.
This is a locally broadcast commercial for Glass Pro, a San Francisco-based glass repair company, banking on the tag-line “What Grandma says, Grandma does.”
“What if a cop pulls him over?”
“No dude, that doesn’t make sense!”
“…what if it was a grandma cop”
“…
brilliant.”
Remember that post we did about Old Spice and how much we loved it and how much we wish we smelled like that man and how we wondered how they did it. Well, look what I found!
I had no clue Weiden + Kennedy was responsible for this, and its insane how little CGI they used for the actual commercial – especially in a world overrun by CGI monkeys and ants ruining the best things about my childhood.
If there’s one thing the French Press Films crew all agree on, its that we love clever adverts that make us laugh and scratch our heads as we figure out how they made it. Case in point: the Old Spice “Manmercials” campaign which we can’t get enough of. Watch:
AJ, Chris, and Roman must have watched this video about 6,000 times, accounting for .03% of the total viewership. Big ups to Old Spice for letting the ad agency they hired pretty much do whatever they want in terms of creative direction and even bigger ups to the creative agency for pulling it off.
Now, compare it to Dove for Men, the other soap company trying to lure in the “Now You’re a Man, A Manny Manny Man” market:
I get what Dove is trying to do, but it doesn’t come across nearly as effective as the Old Spice adverts, most likely due to that annoying goddamn song that I’ve been humming for two days straight. Also, don’t advertisers know one minute is way too long to keep my attention?