Yesterday the official trailer for “Tron Legacy” dropped, fufilling every Tron fan’s dream of the return of Flynn, amazing future-retro CGI and yes, Light Cycles:
That said, another faction of nerds was simultaneously orgasming over the appearance of Daft Punk’s rumored 24-track soundtrack to the film, debuting a slow-motion 8-bit influenced song that recalls the most menacing moments of “Human After All” with new grit and swagger. The trailer immediately had us running to our copies of “Homework,” and it felt very appropriate to do a video retrospective for our favorite French house duo…
Mr. T, Winston from Ghostbusters, and prison boxing. You can’t lose. Although this trailer just shows everything that happens within the first ten minutes of the movie, it’s a pretty awesome exploitation trailer nonetheless.
And yes, there’s a Penitentiary 3, where our hero Too Sweet fights an albino villain named Serengeti and a crack-smoking dwarf.
This weekend is the Oscars, which for our office means the emergence of a deep, enduring hope that “Avatar” doesn’t win Best Picture.
Additionally, it means that Oscar “Best Short Film” contender “Logorama” is up to watch, for free, without legal issues, for the next week:
(click the picture to go to the video)
Constructed entirely of famous logos, the short is far more clever than it is compelling or edgy. That said, the visual jokes are numerous, interesting, and rarely expected — watch for the death of Mr. Peanut midway through for an example — and the film overall is well-executed and conceptually interesting.
We can’t help but applaud short films like this for distributing content for free, especially in a format where word-of-mouth buzz can make an art project into an international introduction to a director. Also, we applaud the fact that the movie sinks LA into the ocean. Kudos.
Yep, we went and made a weekly feature for this here blog, “Trailer Tuesdays.” Perhaps we were inspired by Paul Scheer’s tweet about “White Dog,” the unreleased 1982 movie about the racist dog that kills people, or we were lazy and noticed that “trailer” and “Tuesday” both started with a T and thus was a great idea.
Either way, it feels really necessary to comment on the latest “movie as its own punchline” that’s hitting theaters soon, “Hot Tub Time Machine.”
Much like “Snakes On A Plane,” “Hot Tub Time Machine’s” title is it’s own joke, a thin concept seemingly made for Twittering and online laughs. Although lacking the bizarre “crowd-sourced” element of “SOAP’s” famous line, “Hot Tub Time Machine” appears to have a veritable checklist of basic in-jokes in the trailer directed at the interests of internet denizens. 80’s jokes? Check. “Exclusive red band trailer?” Check. Former Daily Show correspondent? Check.
If there’s any case for the argument that the Internet is making us dumber, it’s this movie. Not that it’s the fault of the Internet, but when scriptwriters can gauge their literary successes with Tweetability, the future’s not looking bright for Hollywood.
On a related note, who keeps signing John Cusack up for crap like this? First it was “2012,” where he took a Nicholas Cage-ready shitpile, and now this. It’s like he lost a bet with his friends that he couldn’t move to C-list roles in less than a year.
Remember that post we did about Old Spice and how much we loved it and how much we wish we smelled like that man and how we wondered how they did it. Well, look what I found!
I had no clue Weiden + Kennedy was responsible for this, and its insane how little CGI they used for the actual commercial – especially in a world overrun by CGI monkeys and ants ruining the best things about my childhood.
When we’re not posting goofy videos, we’re editing, writing, shooting, animating, mixing… whew. Among other projects, we’ve been gearing up for our upcoming Sungevity ads (check your television soon!), which will soon be seen all over Bay Area cable. You won’t be able to get away from ‘em. They’ll haunt your dreams.
We created spots for the upcoming cable and online campaigns, and also created six informational spots about how Sungevity works. We wanted to make them user-friendly, like a video FAQ for homeowners that want a solar system –part animation, part talking heads– all compacted into easy-to-digest, one-minute increments. Basically, the videos we created for our client have helped them shape their message and even how they train their staff. Amazing, right?
Now located in the heart of the growing Jack London Square, Sungevity’s going to rise even higher this year. We’re so excited to watch this local company skyrocket to the top of the Green Energy market and that we’re a part of it.
For those who aren’t aware, this week is the Noise Pop Festival here in the Bay Area.
Somewhat like SXSW and CMJ, Noise Pop is a festival that takes place all over San Francisco (and Oakland, this year) featuring the best in new bands, and a few big names. This year’s festival features Yoko Ono, Deerhoof, Magnetic Fields, !!!, the Dodos and John Vanderslice, among others, paired with a slew of up-and-coming Bay Area bands.
What does this have to do with a company like ours? Firstly, as huge Bay music fans, we’re always happy to see Noise Pop bring some of indie music’s best-and-brightest to SF clubs with our favorite locals.
Additionally, awesome local videographers Yours Truly are filming the whole thing, and from what we’ve seen so far, they’re going to put together some fabulous footage of this year’s festival. Based here in the city, the video blog has already shot some amazing artists, like NY’s Holly Miranda, shown below.
Check their blog — you’ll find tracks from the Morning Benders, Wavves and Best Coast — and if you see ambitious young men with cameras at this year’s Noise Pop, buy them a drink, won’t you?
